A Free 5-Day Email Course
From Renting AI to Owning It in 5 Days.
A free 5-day email course from a COO who used AI to help scale a $25M+ tech startup. Learn how to set up AI so you build faster and never start from scratch.
> You're Pointing AI at the Wrong Things
Learn the Impact Equation and why you need to see your work as a system before AI can help.
You'll build
A Context Audit that maps where your time actually goes
Trusted by professionals at
The Premise
The 5 AI Traps That Keep You Renting (When You Should Be Owning)
Most people fall into 1 (or more) of these 5 traps when using AI. Once you see them, you can't unsee them. This course breaks down each one and gives you a playbook to fix it.
This course is completely free and takes 10 minutes a day to read, 15-20 to build along.
5 Traps
One Per Day
5 Playbooks
Build Something Each Day
100% Free
No Catch
What You'll Build This Week
What Readers Are Saying
Real notes from real builders.
“Really loved the diagrams you put into Day 4 with the workflows. More imagery and step-by-steps would be amazing.”
Daniel
Product Designer
“How to think differently about AI and see the possibilities. Resetting how to do prompts, just let AI do it.”
Marcus
Business Owner
“The structure was easy to understand and lead to a great conclusion. It communicated complicated ideas in a concise way.”
Kyle
Operations Manager
Created by Austin Marchese
The frameworks I use to run my own business.
About Me
- —Built a $1M agency while working full-time at JPMorgan
- —Became COO of a tech startup that raised $18.9M from a16z
- —Now helping 7 and 8-figure businesses integrate AI systems
- —AI content creator with 100k+ followers
“These are the same frameworks I use to run my own business and the systems I build for my clients. Not theory. The actual playbook.”
The Playbook
Five days. Five builds.
Each day exposes a trap, teaches you the fix, and ends with a playbook so you build something real.
You're Pointing AI at the Wrong Things
Learn the Impact Equation and why you need to see your work as a system before AI can help.
You'll build
A Context Audit that maps where your time actually goes
Your AI Doesn't Know You
The moat isn't the AI model. It's what you feed it. Learn the 4-source data pipeline that makes AI actually useful.
You'll build
An AI workspace loaded with your real data
You're Asking AI to Do Everything at Once
One-shot always fails. Learn the Assembly Line Method and why Hormozi uses 3 AI agents instead of 1.
You'll build
A trained AI process for one recurring task
You're Chatting With AI Instead of Managing It
Learn the difference between workflows and agents, and how non-technical people at Anthropic use AI to do the work of departments.
You'll build
Your first trigger → AI → output workflow
You're Not Compounding
Make everything self-improving. Then use the Cal.AI playbook to build something real. At work, on the side, or both.
You'll build
A compounding system + your next project plan
Bonus
Resource Bundle
Context Audit template, AI task flowchart, my AI stack guide, and 3 workflow templates
Plus
Direct access to ask me questions after Day 5
Ready?
Get Day 1 in your inbox.
Five days. Five playbooks. Completely free. Unsubscribe anytime.